2019 Kashow Paint Design Axis.

Mr. Cui Tao is a senior designer of CMF at Caxiubaohui Holdings.

Speech video

Content overview

In his speech, Mr. Cui Tao took Jin Jin (originated in China, but the technology is advanced in Japan, using three materials, including resin and gold powder) as an example to put forward a point of view. It can be concluded that incompleteness is often the beginning of innovation. Imperfection, turning it into the ultimate beauty, when we reach a certain level, we should try to integrate things from different fields. So why? Everyone is talking about the social background, emphasizing the impact of society on the trend, but the cycle of social change is too long, 8 years, 10 years or even longer, there will be a fundamental social change, when companies need to launch this trend every year when. If social change is used as the starting point, it may be a bit misaligned. At this time, other variables and factors that have a significant impact on the periodicity are needed. For example, the economic factors in SET will have a much shorter change cycle. According to Moore's theory, in fact, our new technology and new material research and development may produce a new technology or material within half a year. You can try to explore the trend in this respect now. For this reason, Ka Xiu has especially found some partners this year, trying to merge things from different fields. Including Molde and Kumho Rili, the three companies do mold texture, surface treatment, and sensitive plastic materials respectively, each of which has its own strengths. Mr. Cui Tao summarized the cooperation mode of the three companies in one sentence. Perfectly combined, they will achieve each other. " When the unilateral connection is found during the run-in, the change force will be lacking. Trying to think of an unreasonable business model has produced unexpected results.

There are three major themes this year: The first theme can be literally translated as a moderate power.

With the rapid development of the world, the need to rebuild balance prompts us to think hard and change to another mode of thinking. The intelligent generation pursues strength and spiritual retreat, so as to meet the future with peace of mind. Consumers of the smart generation, first, prefer products that are both universal and national in character, and design needs to be unique and refined; second, emphasize non-material, health-friendly services, such as spiritual healing. In other words, innovative use and aesthetic ciphers. The wisdom generation ’s need for guidance will be met by exploring the use of symbolism and aesthetic ciphers.

For example, we can pay attention to the application of transparent materials. In the expression of product design application, the emotional design expression will reflect the goodwill and friendship, and the solemn totem form is fascinating. Because we know that the totem is a symbol of culture and an immaterial embodiment. There are also connected games that elegantly regulate the space. Weave structure, reshape unity, universal national character. There will be some religious colors in the colors, and even elements that make people feel balanced. The transparent material shows a friendly and warm texture. If the transparent material is added with a shining effect, it can also be matched with flexible shapes and colors.

The second theme, AWAKENING, is a literal translation of "awakening" in Chinese, which is to recall the past and look to the future.

The need to connect the past, present, and future can inspire calm observers to stand on the present and review the past, so as to better influence others and look to the future. This category of consumers concerned by this theme can be called calm observers. Their concerns and demands include, first, simple, useful, interesting and functionally proven products; second, reassuring , Certified, and friendly customer service. This is an innovatively used aesthetic cipher that reimagines the eternal cipher for calm observers, and thus creates an enlightening and constructive future.

In terms of creative guidance, first, the surface of the material presents a new eye-catching and delicate texture; second, technology optimizes our sleep. There are several major factors affecting sleep, including light intensity, temperature, humidity, volume, and the intuition of daily life The designer relied on both logic and intuition, and then launched the main theme of the second theme.

The third theme is IMMERSION. When you see the picture, you will feel that this is a theme related to nature. Although it is about nature, it is more about the observation angle. But this is to look at it from a more macroscopic and larger perspective, emphasizing the fight for rights and interests for the ecological environment and even non-human life.

It is a luxury experience and a real blessing to enter the primitive nature that has not been set in by human beings. Therefore, this need for natural and primitive contact must be met. As a result, a new green experiential lifestyle appeared. Consumers who are concerned about this type of lifestyle are called "green experience consumers". They will pay attention to ecological products with natural sensibility, as well as elegant sensation and immersive experience services related to the natural world. Next, let's take a look at the aesthetic code. Because of the longing to be close to the original natural world, green experiencers will choose elegant and sensual lifestyles and functions, and will be highly sought after in the bustling city. In terms of creative guidance, biotechnology is emotionally beautiful, creativity exists in various forms of water, and we allow ourselves to be fascinated and attracted. The following is the main color of the third theme.