Chen Ligang | Suzhou Standis Design Manager .

Mr. Chen Ligang is the design manager of Suzhou Standis Modal.

Speech video

Content overview

First of all, imagine our future society. On the basis of emotional needs and surface needs, what direction will texture design take? If the material needs of robots can be met, then what AI needs is feelings. Therefore, Mr. Chen Ligang discussed his feelings with everyone from the perspective of texture in his speech.

Mr. Chen Ligang quoted a sentence from Simon Collins, "People don't really care about how good a thing is, but only what they are interested in. Therefore, communication is not output but resonance."

With the development of the entire economy, technologies such as high-speed mobile, Internet, and artificial big data have played a very important role in the changes of society and changes in social trends. Through a systematic analysis of the character characteristics of the characters, these people were classified into some categories, namely geek, light English, Yapi, and electronic coffee.

Taking geeks as an example, it is characterized by high-intensity work, pursuing the ultimate life, relying on high-tech life, and likes environmental protection. These people prefer the feeling of being alone with the natural environment, and hope that the surrounding environment is more integrated with nature. In the use of furniture, I prefer the log style, such as the extremely minimal style of Japanese MUJI, and the style of denim. In terms of aesthetic preferences, for example, when Apple appeared, Apple proposed that its aesthetic is silent.

For example, when recommending to people like geeks, I hope to use some logs, and Morde cooperates with Kaxiu Baohui to make plastic parts into real wood. In addition, there are fabrics. In fact, the texture of the fabrics is very soft. In this regard, Morde has also developed many different fabrics. This year, it has also made denim fabrics.

When it comes to geeks, most of the technology components are retained, and in many changes, it is possible to combine nature and technology. The basic unit has only one or two patterns, and when fused together, it creates a feeling of combining nature and technology.

Many designs are very avant-garde and bold. I hope that the designer can become a poet who depicts nothingness, and through the reflection of light, etc., present an unprecedented spiritual feeling. For example, Mercedes-Benz Maybach, simulated sky cabin and so on. What is depicting nothingness? It is to arrange simple lines through different arrangements to create different textures on the surface, and then present a completely different feeling.