The TTF 2018 Transformation Trend Forum under the ATOT Alliance closed successfully. Nearly 20 guests from all over the world shared 15 in-depth lectures on 3 topics and held 5 parallel workshops ...

ATOT

January 3, 2018

This year is the third year of the TTF conference. On the basis of the previous two years, the participating companies and guests of this year's conference have added many new industry companies in addition to a large number of old listeners. At the same time, a large number of middle-level personnel in design and R & D, a small number of senior management and strategic personnel and investors were also added to the guests. In addition, we edited the video of the meeting for the first two years for the guests.

The total number of participants in TTF 2018 is about 320, and the actual number of participants on site is about 350. The specific distribution data are as follows:

The TTF conference is not just a simple designer meeting, but a conference that upholds the concept of large design, promotes the development of design thinking in other fields from an international perspective, and focuses on the transformation opportunities and organizational transformation brought about by technology transformation.

Based on this concept, we have invited industry leaders and experts and scholars who focus on technology transformation and organizational innovation at home and abroad to share valuable knowledge and experience from multiple angles, attracting more and more participants in the non-design field . Audiences in different fields also gained valuable content from the conference. For example, the executives of investment companies saw the value of design in the transformation of new technologies and the investment opportunities in different stages of the transformation of new technologies, while designers looked at To a new perspective on career development.

The following will take you briefly to review the wonderful content of the three-day conference. The conference includes 2 days of forums and 1 day of workshops (5 simultaneous).

In order for the guests to better understand the theme and main content of the TTF conference, the first speaker will be the interpretation of the 2018 conference by Professor Xin Xiangyang, a well-known design scholar and chairman of the conference. Professor Xin explained to us the philosophy behind the TTF conference in a vivid and personalized way. TTF is a conference that focuses on technology, organization, decision-making, and design thinking, as well as people, experience, meaning, and value. There is no plan in life, and some are just a heroic journey about dreams. Note: For specific speech content, please continue to pay attention to this public account.

Professor Xin also explained the concept of the 2019 TTF conference, especially the TTF Dream competition, which is worthy of everyone's expectations.

The three-day TTF 2018 is such a dream journey. The following is the theme of the speeches of the speakers. The specific content of the speech will be launched in the following tweets.

November 1st afternoon

Five wonderful speeches around the theme of "social needs"

NO.1 

Ms. Mariana, Associate Professor, Parsons School of Design

Lecture theme: "Designing Change at Scale"

NO.2

Mr. Li Guoliang, Vice President of Zero

Topic of the speech: "The Current Crisis and Opportunity of New Trends in Social Consumption"

NO.3

Dr. Sabine Junginger, Professor of Lucerne University of Applied Sciences and Technology

Lecture theme: "DESIGN & ORGANIZATIONS"

NO.4

Professor Mark Hallerberg, Dean of the Hertier School of Administration, Berlin

Topic: "Creating Breakthrough Products in a Public Policy Classroom"

NO.5

Dr. Bruce Gilbert , Academic Principal of Boston International School

Lecture theme: "International Schools"

On the morning of November 2nd, five wonderful speeches around the theme of "Strategic Design"

NO.1

Professor Craig Vogel , Associate Dean of DAAP College, University of Cincinnati, USA, author of "Creating Breakthrough Products"

Speech theme: "The New Role of Materials in The Global Service Economic"

NO.2

Ms. Megan Neese , President of the American Society of Industrial Designers

Lecture theme: "FutureLab ..."

NO.3

Ms. Janna DeVylder , former chairman of the International Interaction Design Association (IxDA)

Topic: "Being a Service-led Organisation"

NO.4

Mr. Steve Baty , Chairman of the Australian UX Conference and founder of Meld Studio

Topic: "Strategies for Service-led Transformation"

NO.5

Mr. Luo Biao , General Manager of Tiger New Materials

Topic of the speech: "Organizational Change Promotes Product Innovation"

On the afternoon of November 2nd, six wonderful speeches around the theme of "Forefront Technology & CMF"

NO.1

Professor Liu Jing , researcher at the Chinese Academy of Sciences and professor at Tsinghua University

Topic of the speech: "Liquid Metal-A New Technology and Industry Designing the Future"

NO.2

Dr. Shi Zhengrong , Co-founder of Shangmai (Shanghai) New Energy Technology Co., Ltd.

Topic of the speech: "Development of China's Photovoltaic Industry under the Fair Internet Access Plan"

NO.3

Mr. Chen Jianhong , General Manager of Suzhou Hongjie Tianguang New Energy Technology Co., Ltd.

Topic: "New Materials, New Manufacturing, New Services, New Life, Organic Light Energy Technology Changes the World

NO.4

Mr. Cui Tao , Senior Designer, CMF

Lecture theme: "Kaxiu Baohui 2019 Annual Trend Report"

NO.5

Chen Ligang sir, Suzhou Stan Meredith die German Design Manager

Topic of the speech: "Texture Design From Basic Material Needs to Human Feelings Needs"

NO.6

Mr. Tang Weibo, Founder and Chairman of TrendBank TrendBank 

Topic of the speech: "Decorative Film Industry Report for Automotive Interior and Mobile Phone Back Covers"

On November 3, there were 5 simultaneous workshops throughout the day, with the themes of "service", "strategy", "investment", "design thinking" and "CMF". The moderators of the workshop were all senior experts from different fields. , Including Professor Xin Xiangyang, the chairman of the conference. The workshop is an important part of the conference, and it is another form of landing the conference concept. Participants can use the workshop to further understand the conference concept and the theme of each section.

(Site of service design workshop)

(Site of Design Thinking Workshop in Investment Decision)

Around the theme of the TTF conference, we conducted a short interview with each guest.

Professor Craig Vogel, author of "Creating Breakthrough Products", is interviewed

(Professor Xinxiang Yang, the chairman of the conference, communicated with Dr. Shi Zhengrong and General Manager Luo Biao)

In addition to the speakers, we also attach great importance to the valuable opinions of the participants, and we randomly interviewed a number of participants.

(Senior Amazon Designer Interviewed by Secretary General of ATOT Alliance)

In addition to the forums and workshops, the conference also set up a relaxing "designer's night" cocktail reception and fun activities related to CMF design for the guests on the evening of November 2nd, which is also a relaxed and pleasant social way after the meeting .

(Designer night scene)

TTF 2018 is the third year of the conference. It developed from the initial product and trend conference of a well-known CMF solution provider, and gradually became a high-end forum focused on "transformation". In this process, it has received more and more support from enterprises. There are technology companies specializing in new materials and product surface solutions, and research and investment institutions specializing in emerging industries, such as material search, Standis Molde , Tiger Surface Technology, DuPont, Frontier Industry Design and Research Institute, XXY Strategic Management Consulting. The organizing committee of TTF 2018 congratulations.

In addition, I would also like to thank the new materials online conference team, the secretary group of the conference, and many volunteer partners for your hard work to ensure the successful and successful holding of the conference.

(Professor Xinxiang Yang, the chairman of the conference, took a group photo with some staff and volunteers)

(Member of the secretary group)