From May 28th to June 1st, the 5th Beijing International Trade Fair was held at the National Convention Center. Guanghua Design Foundation, as the organizer of the design topic, responded to the theme of the Beijing International Trade Fair, "Building a" China Service "National Brand to Boost Service Trade "Openness, Innovation and Integration", in cooperation with SDN International Service Design Alliance (Beijing), IXDC International Experience Design Association, UXPA China User Experience Professional Association, ATOT Technology Transformation and Organization Transformation Alliance held the first China Service Design Conference "Design promotes high-quality growth in trade in services".

Visual union

May 30, 2018

From May 28th to June 1st, the 5th Beijing International Trade Fair was held at the National Convention Center. Guanghua Design Foundation, as the organizer of the design topic, responded to the theme of the Beijing International Trade Fair, "Building a" China Service "National Brand to Boost Service Trade "Openness, Innovation and Integration", in cooperation with SDN International Service Design Alliance (Beijing), IXDC International Experience Design Association, UXPA China User Experience Professional Association, ATOT Technology Transformation and Organization Transformation Alliance held the first China Service Design Conference "Design promotes high-quality growth in trade in services".

Zhu Hongren, former member of the Party Group of the Ministry of Industry and Information Technology, chief engineer, executive vice president and chairman of the China Enterprise Confederation, delivered a speech

The establishment ceremony of the National Service Design Alliance (preparation) was held at the conference. Zhang Qi, Chairman of Guanghua Design Foundation, announces alliance declaration

JD Logistics, Tencent, and Youzan won the Business Achievement Award of China Service Design Award, Atour Hotel, B & Q, First Response, and Nomination Award. Yinghangyan, Executive Director and Chief Service Officer of Youzan, China; Zheng Xiaobo, Vice President of Ado Market; Chen Yan, General Manager of User Research and Experience Design of Tencent CDC, shared wonderful business service design.

Prof. Richard Buchanan, Professor of Wei Zehai Business School, Case Western Reserve University, Wang Guosheng, Chairman of International Service Design Alliance (Beijing), Professor Ming Xinguo of Shanghai Jiaotong University, Chairman of the Technology and Innovation Committee of the American Chamber of Commerce Hugh Rashid Shanghai Branch Li Guoliang, the general manager of the design department, Long Kai, the founding partner of Digital Chain Capital, and Xin Xiangyang, the responsible professor of the School of Design and Art of Jiangnan University, gave wonderful speeches to share.

The theme of the conference is "service design promotes high-quality growth of service trade", with the goal of service design driving service trade development to meet people's needs for consumption upgrades, better environments, medical care, education, public services, etc., and gather financial insurance More than 700 people including government agencies, enterprises and institutions, industry organizations, social organizations, and college representatives who are concerned about business, economy, service design, and other fields in the fields of services, health care services, tourism services, and transportation services participated.

As an important event of the 2018 Beijing Trade Fair, various forms of publicity service design have been adopted. Including the establishment of a nationwide service design alliance based on the Guanghua Design Foundation, the award of the China Service Design Award · Service Design Business Achievement Award, the China Service Design Award · Service Design Business Case Award, the Guanghua Dragon Award · (Service) Design Industry Ten Outstanding Youth Awards, China Service Design Innovation Case Exhibition, and China Service Design Salon activities on medical and health services, financial and insurance services, hospitality and tourism services, production services in business innovation, public affairs management and other industries. Outstanding representatives from various industries also delivered wonderful speeches at this China Service Design Forum. The conference builds an innovative communication platform for service design, gives full play to the important role of service design in the transformation of a global service-oriented economy, enhances the domestic service industry's advantage and position in international economic cooperation and competition, and promotes the overall improvement of the service economy.

In the future, modern service industry will become a key industry for development in China. In the "13th Five-Year Plan for Modern Service Industry Science and Technology Innovation Special Plan", productive service industry, including e-commerce, modern logistics and modern finance, will be included Industry, including the four directions of digital life, health care, digital education, and smart transportation. The integrated development of culture and technology and the technology service industry are listed as four key areas, and the system guarantees the prosperity of modern service industry. As a grand event in China's service industry, the Beijing Beijing Trade Fair and China Service Design Conference has not only actively responded to the national call and promoted service design concepts, but also played an active role in accelerating the transformation of the country's economic structure and promoting cooperation between supply and demand in the service industry. We eagerly hope that relevant enterprises and institutions concerned about the construction of China and even the international service-oriented economy will actively participate in this service design conference, seize the opportunity, and contribute to economic development.