Mark Hallerberg | Professor, Hertti School of Administration, Berlin, Germany, Director of the Financial Management Center.

Professor Mark Hallerberg is currently a professor and director of the Financial Management Center of the Hertier School of Administration in Berlin, Germany. He obtained a doctorate in political management from the University of California, Los Angeles in 1995. Professor Mark Hallerberg has in-depth research in the fields of socio-economic development, social innovation, and financial management. Currently, Professor Mark Hallerberg is also serving as the European Central Bank, the German Ministry of Finance, the German Development Agency (GIZ), the US Development Bank, the International Monetary Fund, Member of the Economic Cooperation and Development Committee and the World Bank Advisory Committee. In today's sharing, Professor Mark Hallerberg will share with you how to use design thinking to carry out complex policy design.

Speech video

Content overview

Professor Mark Hallerberg shared with you how to do product innovation in different background environments. In his speech, Professor Mark Hallerberg talked about management, how to solve problems when managing public and private domains. In the design process, what should be done to formulate policies in order to better solve some problems in the public domain and to better play the design capabilities.

We must first find the problems, and then use some design methods to solve these problems. Professor Mark Hallerberg ’s team worked on a project with the OECD (Organization for Economic Cooperation and Development). At that time, a policy sponsor raised the question of how to tax large companies, which do business in different countries Use a fair and uniform method to tax them. Another problem is BEPS (tax base erosion and profit transfer), which is the basis of taxation, and it must be ensured that large companies cannot be evaded. The OECD presents this problem to us, but it does not specifically analyze the situation of each country, where are the specific problems, and what exactly do they want to solve.

Different countries need to find the best way for large enterprises to avoid tax evasion. In order to help students understand what they want to design, Professor Mark Hallerberg used the book "Creating Breakthrough Products", hoping to create a disruptive product in taxation. What kind of process is used, integrated new product development, and in the form of a horizontal team, and an interdisciplinary team, this team is not only only engineers, not only designers, not only marketing or sales personnel, this is not the case You have different ways of thinking, and people from different disciplines form a common team to complete this project together. Some are scientists, some are economists, and some are designed. We put these people together to do this project together, and understand what customers want and who they are.

This is the different stages of product planning. First, you need to identify your opportunity, then understand the opportunity, conceptualize the opportunity, make it clearer, and finally make full use of these opportunities to realize these opportunities.

Professor Mark Hallerberg shared with us that the best way to solve these problems is to get in touch with people. From an evaluation perspective, you need to know how to evaluate your team's work and how to define what is good and what is not.