Li Guoliang | Senior Vice President of Zero, General Manager of Service Design Division

Li Guoliang, there are several chairman of the board of supervisors, employee supervisor representative and vice president. Master of Economics & EMBA, registered consultant. With ten years of market research experience, U & A continues to pay attention to industry development and consumption, with a focus on research and consulting work in the relevant fields such as the front and rear markets of automobiles, equipment and related products and services. He has provided consulting solutions based on research and analysis for dozens of domestic and foreign enterprises and institutions, serving clients such as Mercedes-Benz Daimler, SAIC GM, Dongfeng Nissan, FAW Group, Dongfeng Motor, BAIC Group, etc. Li Guoliang has certain observations and reflections on the local cultural psychology, changes in consumer behavior and marketing trends, and is committed to providing Chinese auto companies with insights and actions in the value chain related to market consumption.

Speech video

Content overview

In his speech, Mr. Li Guoliang analyzed the challenges and opportunities facing China's economy from a macro perspective, ranging from consumption grading to the rise of new middle class to industrial changes and structural changes brought about by new social needs, as well as new technologies. The empowerment effect.

Zero Point is doing market research and enterprise consulting, not only researching consumers, but also providing enterprise consulting services to enterprises. When it comes to consumption, from the current perspective, China's economic situation is not so optimistic, so how to understand the current social economy?

If we say that in the past ten years, our economy has made great progress, the total economic volume has increased by 2.5 times, including our high-speed rail reaching 24,000 kilometers. People are constantly pursuing dreams and new things. From 2016 to the present, the economy has grown from high-speed growth to high-quality growth. We are still in the process of an information revolution. Whether it is artificial intelligence or big data, it is actually closely related to the information revolution. Now all listed companies, including companies that are going public, do not have as many orders of magnitude as these. Why? It is because information is now changing our society, our economy, and our business.

The first of our challenges now is that due to Sino-US trade issues, the positioning of the Chinese manufacturing world factory has been seriously threatened, especially in the context of the trade war, so our golden decade of Chinese manufacturing will come to an end. why? It may have a lot to do with costs, land prices, and labor costs, so traditional industries are severely affected. In addition, due to the rise of middle class, the cheap and good quality model has come to an end, and it is possible to pursue personalized products in the future. Due to the penetration of new technological developments, including finance, it is now also affected by Internet finance and P2P. So from this we can see that our overall consumption has shifted from demographic dividends and scale dividends to structured dividends. We are not seeking opportunities in the aggregate, but in the structure.

Generation Z (referring to people born in the mid-1990s to 2010 before, also known as the Internet generation, the Internet generation) pursues wherever the business opportunities lie. In the future, silver-haired people will have strong consumption power and good health. It means that many of our old enterprises and old species may disappear, and new species and new brands are rising. It is possible that in the next three years, five years, or even ten years, only enterprises that can respond to new opportunities, new needs, and new competitiveness in the future can survive well. Therefore, some of the consumer groups are talking about upgrading of consumption, and some are talking about downgrading of consumption, but in essence, consumption is diverging.

The core of the future is the empowerment of commodities to infrastructure. The future economy means that the Industrial Internet is to create an industrial community, which is an entrance and an era in itself, including the creation of new platforms because of big data and artificial intelligence. In terms of ways, we have changed from transactional to empowered, and organizations have also moved from control to empowerment.

Therefore, China ’s demographic dividend does not disappear, but the structure is diversifying, so the conversion of consumption kinetic energy brings new opportunities. Another is the blessing of technology, the Internet of Things is rapidly forming a new model, and will make huge changes to the original ecosystem in the future. The tertiary industry router is becoming the new starting point of the industry, breaking the old pattern from the stock economy and building a new pattern.