Mariana Amatullo | Associate Professor, Department of Strategic Design and Management, Parsons School of Design, USA

Mariana Amatullo, Associate Professor, Department of Strategic Design and Management, Parsons School of Design, United States, Vice Chairman of Designmatters, Design Center, Art Center, USA Bachelor of Science.

Speech video

Content overview

Professor Mariana expounded our understanding of design for us: "Our understanding of design does not just mean that it is an island, but that design should be combined with social sciences, philosophy, anthropology, and psychology. We should What we have to think about is how to reflect and think from the human state, and how it can bring about some changes and changes. Our current understanding of design can be said to be at a very special moment, and everyone can understand the latest understanding of design Design can help us realize our dreams, and the concept of design is also very large. ”Professor Mariana ’s research is mainly to help public institutions such as government agencies, including some international non-governmental organizations and UNICEF, to help them use design to promote Organizational change.

The design boundary is constantly being broken, and the latitude is constantly expanding. In fact, design has more so-called self-awareness, and the field of design has also changed. Designers and people in different industries have cooperated to create some different Brand new works bring many tangible changes, such as environmental impact. In fact, the current definition of design is diverse.

In Professor Mariana's speech, she quoted her mentor Dr. Richard Buchanan's definition of design for us. This sentence has been quoted throughout her research work. We are talking about defining the design from the perspective of humanity and humanity, especially when we are going to have a dialogue, and when we have dialogue and connections in organizations and enterprises, we can show some values ​​of our pity and humanity.

Now the background and environment are different. In the world we live in, these organizations were actually designed in the 19th century. These organization forms have not matched our current forms of life. This will cause many problems, and now it is the Internet. Form, which requires a new kind of leadership, leadership form and control methods. Many manager models are more traditional methods. This control command method is a product of the previous industrialization era and is no longer applicable. We need to find new ways of leadership. Organization is needed, but we need more flexible leadership and management. Designers need to train these abilities and give some suggestions in the organization. These are the four industrializations mentioned by the OECD. Technology is developing at a rapid rate. For practitioners, the design has undergone tremendous changes in practice.

Professor Mariana finally shared with you what a very important philosopher said. He is also a very important philosopher of the United Nations. He said that design is actually a very special field that can catalyze change and catalyze many changes. He believes that design can catalyze our ability to become more free in action, become a more responsible citizen in society, and let us In the pursuit of knowledge, be able to stay wise.