Luo Biao | CEO of Tiger Surface Technology New Materials

Mr. Luo Biao is the CEO of Tiger Surface Technology New Materials (Suzhou) Co., Ltd. Tiger Company is a leader in the surface treatment industry. Founded in Austria in 1930, he has focused on innovative coating solutions for more than 80 years. There are 9 factories in compliance with ISO standards in the world, and more than 50 branches all over the world. There are 3 top R & D centers in Europe, Asia and North America.

Speech video

Content overview

In the speech, Mr. Luo Biao mentioned that the only constant is change itself. In such an environment, the logic behind product innovation and organizational innovation is the accurate grasp of future trends and the precise implementation of cross-border innovation concepts Clear definition of issues and vision. Tiger New Materials is one of the few companies in China that focuses on organizational innovation and solves the problems encountered with design thinking.

Tiger is not the largest in China, but it is stronger, more innovative, and has a better reputation for customers. In his speech, Mr. Luo Biao mainly shared the changes that Tiger Company has made in the past 14 years.

Changes can be divided into two main themes, one is product innovation and the other is organizational innovation. So, what is the premise of product innovation? How can organizational innovation drive product innovation? Tiger is a European family business with a history of nearly 90 years. It is a champion in many fields in the industry, such as metal powder. Many new things and new technical concepts in this industry are driven by tigers. In the market mental model, tiger is equal to metal powder. But in addition to metal powder tigers, they also make other products. Last year, a new upgraded version called 3DM was launched, which is three-dimensional.

In addition to powder coating, there are also new products, that is digital ink. The reason for this thing is that we found that in the context of Industry 4.0, intelligent, flexible and personalized production are inseparable from digitalization, whether it is paint or powder, there is a very large short board, that is, the color is too single, almost There is no way to design surface effect textures or patterns, and digital printing is a good solution. The design concept is this. The first step is to enter the so-called digital field, taking a path that has nothing to do with powder coating, and jumping to 3D printing through digital inkjet inks. At present, there is no second company in the world that has something in this regard. Tried and succeeded, Tiger has obtained global patents in this regard.

The picture above is the powder printing combined with the digital printing effect, which can make any desired effect very realistic, and the biggest advantage of digitalization is that it is completely personalized, and it does not increase the cost.

The VUCA era requires cross-border disruption, because we are increasingly unclear about what the future will look like, and unpredictable changes are the norm. Organizational innovation is a prerequisite for product innovation and design innovation. In this era, if we can't reach the future based on past successful experience alone. Iterative innovation is endless, and the product life cycle half-life is getting shorter and shorter, which is a great challenge for designers. Tiger's solution is to learn from the future that is being generated. Starting from the organization, from the old system, everyone is connected through the U theory, and gradually transition to cooperation in the form of a group, becoming more agile and more efficient.

The picture above is the U-shaped theory, which was invented by a professor at MIT. The first step in the U-shaped theory is generally called downloading, which is to take over past experience and suspend it. The second step is to find the resonance of everyone by listening to each other, which is equivalent to psychological resonance. The third step is to generate a kind of creativity through the inner connection and the vision of the common future, to see the future that is being generated together, and to learn from the future that is being generated. Everyone has a common mission and goal. Mr. Luo Biao called it "Vision Calling", which is not to promote or drive, but to be called by this vision and mission. The mission of Tiger China is to "level the gap between the Chinese painting industry and the world's technological level."