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Creating Breakthrough Products

  • Categories:Books
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  • Time of issue:2020-04-15 14:24
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(Summary description)Jonathan Cagan, Craig M. Vogel
Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products a

Creating Breakthrough Products

(Summary description)Jonathan Cagan, Craig M. Vogel
Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products a

  • Categories:Books
  • Author:
  • Origin:
  • Time of issue:2020-04-15 14:24
  • Views:
Information

Jonathan Cagan, Craig M. Vogel

 

Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.

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