Qia An (Cagan Jonathan) (Author), Bo Heer (Vogel Craig M.) (Author), Xin Xiangyang (Translator), Pan Long (Translator)

In "Creating Breakthrough Products: From Product Strategy to Project Finalization Innovation", the author summarizes many years of research results, points out a series of factors related to product innovation, and provides a new set of breakthrough product development theories and methods , The book is designed to help companies, technology, and designers: gain accurate insights into user needs and new market trends; recognize product opportunity gaps that can create new markets; guide products to obscure early-stage construction; use qualitative and Quantitative research methods; establish the relationship between product development and overall corporate planning and brand management; establish a flexible and efficient team.