The second China Service Design Conference will be held from May 28 to June 1 during the 2019 China International Service Trade Fair. Guanghua Design Foundation, as the host of China Service Design Conference, has long used charitable means to support academic research and international cooperation in the field of service design. The first China Service Design Conference was launched in 2018, and the industry has received strong response. In December 2018, the Ministry of Commerce, the Ministry of Finance, and the General Administration of Customs announced that the "Service Design" was included in the "Guidance Catalog for Key Development Areas of the Service Outsourcing Industry (2018 Version)" in 2018. Chapter ".

On the afternoon of the 7th, the media interview for the 2019 Beijing China Trade Fair · China Service Design Conference was held in Beijing. Under the coordination of the propaganda group of the Beijing Organizing Committee of the Beijing Trade Fair, media groups such as People's Daily, Xinhua News Agency, Beijing Commercial Daily and Qianlong.net interviewed Guanghua Design Foundation, the organizer of the 2nd China Service Design Conference, and its partners.

Media interview site

Guests interviewed

Zhang Qi, chairman of Guanghua Design Foundation, pointed out that service design is a new discipline system, which is of great significance to the development of high quality in China. Service design is a means closer to the market, enterprises and consumers. Service design is guided by consumers and users, with system innovation as a tool. The value-consumption orientation of service design is an effective means to realize consumer choice and positive incentives. Throughout the global development trend, design is closely related to economic development, social progress, and scientific innovation. This year's China Service Design Conference will take the theme of "Service Design Empowering High-Quality Development" as the theme. It will host a main forum and sub-forums, focusing on experience economy, smart pension, industrial upgrading and transformation, cultural and sports entertainment, financial innovation, travel innovation, and the Belt and Road Initiative Green Innovation Forum. At the same time, the theme exhibition "Design Empowering High-Quality Development" was held. Up to now, dozens of exhibitors from 10 countries have been invited. The highlights include classic cases of service design at home and abroad, CRRC industrial platform EMU, Belgium World Green Innovation Service of Green Design Organization, Swiss Green Building Evaluation Method, Green Clean Technology of South Korea Green Design Association, Belt and Road National Sustainable Development and Innovation Cooperation Platform in Myanmar, Cambodia and other countries Ltd. etc. At the opening ceremony of the conference, activities such as the launch of the China Service Design Award, the launch of the Guanghua Dragon Award and the selection of the top ten outstanding young people in the Chinese service design industry, the signing of special design funds, and other activities will be held. Various forms of on-site experience interaction and docking activities will be held. The Guanghua Design Foundation will unite all sectors of society and hold the 2nd China Service Design Conference in a grand manner to promote the implementation of service design.

Professor Xinxiang Yang, founder of XXY Innovation and the silver medal winner of China Design Contribution Award of Guanghua Dragon Award, said that service design is about to open a new chapter. The commercial application of service design promotes the high-quality development of China's economy and social civilization to varying degrees. Our partners in the field of service design, whether it is the improvement of the quality of the service as a commodity (service experience) or the innovation of the organizational structure of a specific industry (business model), can be empowered by service design. In the process of upgrading from product-oriented to service-oriented consumption, from manufacturing to industrial transformation and upgrading to provide overall solutions, the application of service design will play a vital role. To promote the development of service design, we must start from six aspects: mechanism establishment, standard formulation, talent cultivation, case communication, park development, and fund establishment. China Service Design Conference is an important platform to promote the development of the industry and speak for the service design industry. As a partner of the second China Service Design Conference, we will actively participate in various activities.

Cao Lei, general manager of CSSC Culture and Technology (Beijing) Co., Ltd., pointed out that in recent years, under the leadership of President Wang Yan of China Shipbuilding Complex, winner of the Guanghua Dragon Award China Design Contribution Medal, we are committed to the concept of The method was first applied to complex large-scale giant system engineering in the industrial field. For the first time, the connotation of service design empowering complex large-scale giant system engineering was proposed: with user experience as the clue, efficiency-oriented, process-based system design and global planning. In this conference, the Marine Arts will participate in the exhibition and the main forum. At present, CSSC has a deep cooperation with CSSC Cruises to empower the ecological construction of the cruise industry with service design concepts and methods, extract the five elements of people, ships, ports, cities and seas, explore user-centricity, open up operations, R & D and design The establishment of a cruise innovation model such as the core business of cruise ships, through the data flow and user flow under the service model, has gradually formed a set of full-process, multi-touch service design system solutions. In the future, CSSC will make full use of industry resources and advantages. The joint research institute human factors engineering team and service design industry advantages resources will work together for the cross-border application and integration innovation of service design, and promote the high-quality development of engineering and manufacturing. Explore the construction and application of practice service design in the integration of production, teaching and research.

Mr. Li Guoliang, Vice President of Zero Point and General Manager of the Service Design Division, pointed out that in the main forum of the Conference, several senior officials will share the innovative application direction of service design in the commercial or public service field. Zero Point undertook service design to help financial innovation in the sub-forum Zero and financial institutions will share how to use service design thinking and methods in the latest financial innovation practices to promote model innovation or experience optimization process reengineering in specific industries and specific industries; at the same time In the exhibition part, we will display data intelligent products and related cases developed by combining big data with service design thinking, and discuss the possible trends of service design in the era of data intelligence. Looking at the future development, because the important ability of the zero point is data mining and the application of data intelligence, the zero point service tracks the customer experience, the data is used to observe the complexity of the service process, and the data is used to analyze the advantages and disadvantages of the model. Apply service design more efficiently and scientifically to business and public practice.

Wu Di, managing director and partner of Tangshuo Experience Innovation Consulting North China, pointed out that as a pioneer of experience consulting, Tangshuo Experience Consulting has been respecting and understanding people for 12 years. With experience thinking and experience strategy, from brand strategy to design landing to create an overall experience, empower the continuous growth of brand value, and service design is an important part of the overall experience design. Using experiential thinking, Tang Shuo has helped more than 400 brands, such as Sesame Credit, China Merchants Bank, Amway, Watsons, Xiaoguan Tea, KFC, Vanke, Palace Museum, People ’s Daily, Daimler Benz, Weimar Motors, reach their business dreams and improved The experience of 2.3 billion consumers. Tang Shuo's overall experience design for Weimar Auto helped it to subvert the industry from 0 to 1 and redefine the relationship between people, cars and cities. Helped China Merchants Bank's overall digital transformation to achieve "minimal finance, ultimate experience", and created a new era of traditional Chinese financial institutions with an experience strategy. Tang Shuo's sales and service innovation for Vanke has shaped the concept of "26-degree sales service" with people as the core. The breakthrough in service innovation has opened the road to the diversified transformation of real estate; Retail planning has helped small pots of tea upend the entire industry, with annual sales exceeding 2 billion, leading the entire tea industry in three years. The service design and experience economy forum presented by Tang Shuo at the service design conference will gather pioneers of service innovation in different fields and share how to empower the format and brand value growth in the experience economy. Through the classic case of service design and experience subversion, we will further explore the innovation theme under the new normal. The unique insights into China ’s experience economy through joint exchanges and collisions. In this sub-forum, we have basically confirmed that we will invite experts in new medical service innovation, real estate services, new energy travel, and new financial experience to share the latest practices.

Xin Ying, Director of Strategic Marketing of Pan-China Group, said that as the industrial economy that supplies material consumption gradually moves towards stable and slow growth, the global industry is under pressure from collective transformation, requiring new and innovative creative design as a broad lead, thus detonating a new round The exponential industrial economic growth. Coincidentally, this time Guanghua Design Foundation put forward the theme of empowering high-quality development with service design. Based on its practical results and future development, Panhua Group will focus on how service design can promote industrial transformation and upgrade to promote high-quality development. Invite experts in related fields and colleagues in the business community to discuss, build an ecosystem, and jointly promote industrial transformation and upgrading and high-quality development. Through the urban creative design workshop, we will open up the conversion path of scientific research achievements, and take the common product creative upgrade, industrial process reengineering, and urban creative revival as application scenarios to meet the needs of product value reconstruction and industrial upgrading under the supply-side reform of regional industries.

Zhao Xingmao, head of the DDF Xinsheng Charity Design Special Fund, pointed out that as a pioneer and leader in charity service design, Dongxi Element (Beijing) Co., Ltd. and Beijing Guanghua Design Development Foundation jointly launched the "Xinsheng Charity Design Special Fund". Designing public welfare products and services, building a public welfare platform, and has launched the "Heart Lamp Action" and "Heart Table Action" and achieved great success. In the past few years, tens of thousands of children have benefited. spirit. The conference will also share the achievements of Xinsheng's public welfare design. In the future, it will also use design methods to help the construction of the Green Belt and Road. East and West elements will be actively deployed to expand to countries along the Belt and Road, expand the world influence of China's public welfare products, and shine with their hearts. Bring more children's green innovation dreams.

2019 Beijing Trade Fair

The 2nd China Service Design Conference is here!

5.28-6.1 Beijing · National Convention Center