On the morning of the 5th, the 2019 National Service Design Symposium was held in Beijing. The seminar was hosted by the China Service Outsourcing Research Center of the Ministry of Commerce and Guanghua Design Foundation.

Ms. Xing Houyuan, Deputy Director of the China Service Outsourcing Research Center of the Ministry of Commerce, Mr. Jing Yanhui, Deputy Director of the Service Trade Department of the Ministry of Commerce, Mr. Wang Qiang, Chief of the Foreign Investment Comprehensive Section of the Dongli District Commercial Bureau, Tianjin, Mr. Xin Xiangyang, Founder of Xin Thought, Tsinghua University Associate Professor Mr. Wang Guosheng, Mr. Hu Fei, Executive Dean of the School of Art and Design, Guangdong University of Technology, Mr. Yuan Yue, Chairman of the Board of Directors, Mr. He Songfei, a professor at Beijing Institute of Clothing Technology, and nearly 30 industry experts attended the seminar. Associate Professor Xu Yangbo of Tongji University School of Design and Creativity attended the meeting. The meeting was chaired by Zhang Yuanyuan, Executive Dean of Guanghua Innovation Design Institute.

Group photo

Houyuan Xing, Deputy Director, China Service Outsourcing Research Center, Ministry of Commerce

Jing Yanhui Director, Department of Service and Trade, Ministry of Commerce

Wang Qiang Section Chief, Foreign Investment Department, Commercial Bureau, Dongli District, Tianjin

Xinxiang Yang Founder of XXY Innovation, former Dean of School of Design, Jiangnan University

Wang Guosheng Associate Professor, Tsinghua University

Hu Fei Executive Dean, School of Art and Design, Guangdong University of Technology

Yuan Yue Chairman of the board

Tian Qing General Manager of Hong Kong Xinhua Group (Wuxi)

Chai Chunlei Director and Associate Professor, Department of Design, Zhejiang University

Wu Di Tang Shuo Experience Thinking North China Managing Director, Partner

Li Manhai, Partner, Wuxi Variable Strategic Enterprise Management Consulting Co., Ltd.

Xin Xin Director of Service Design, School of Psychology, Beijing Normal University

Yan Yafei Head of China Yanghe Service Design Industry Demonstration Base

Chen Biao Assistant Editor in Chief, China Social Sciences Press

Gao Libo Director, Science and Technology Editing and Reviewing Department, China Science and Technology Press

Participants shared the work and classic cases of service design during academic research, project cooperation and business service, discussed the connotation and extension of service design, evaluation mechanisms and methods, and discussed the important role of service design in the development of service outsourcing . As a young subject, service design is constantly being explored in practice. More and more lifestyles are served by service design, from clothing, food, housing, transportation, and public management services. More decision makers choose to use service design as An innovative means of improvement, in front of the huge Chinese market, service design provides a new path.

On the afternoon of the 5th, some representatives at the meeting conducted discussions on service design textbooks and readers, and shared existing service design related papers and publications. Zhang Qi, chairman of the Guanghua Design Foundation, said that as a public welfare organization that has always promoted the development of the design industry, it is the responsibility of the foundation to gather more extensive power to carry out service design concept promotion, talent training, and policy promotion, and will also develop more detailed routes Figure, helping service design take root at different levels.