TTF 2018 we are here

With the theme of "Design Thinking in Technology Transformation and Organization Transformation", TTF 2018 will define the design strategy from both technology transformation and organization transformation, and explain the design thinking through practical cases in the translation of social needs, the transformation of cutting-edge technology and the promotion of corporate transformation Value creation in China.

With the theme of "Design Thinking in Technology Transformation and Organization Transformation", TTF 2018 will define the design strategy from both technology transformation and organization transformation, and explain the design thinking through practical cases in the translation of social needs, the transformation of cutting-edge technology and the promotion of corporate transformation Value creation in China. This year's speakers are being confirmed one after another. At that time, scholars from the fields of global design, economics, management and basic sciences, and business leaders from materials, information, environment, medical and other industries will share their research from different perspectives Achievement or successful experience.

TTF Forum Review

The TTF Forum was launched in 2016 by the famous design scholar Professor Xin Xiangyang and the well-known coating technology company Ka Xiubao Huihui Investment Holdings. Later, many well-known enterprises in the industry joined and sponsored it, including media materials focused on the new materials industry. Online, the industry's well-known enterprise focusing on the surface treatment effect and process of the product, the US Stendis Molde, the well-known powder coating company Austrian Tiger Powder, etc.

The TTF Forum advocates design thinking as a bridge and means between technology transformation and social needs to effectively realize the business and social value creation process of technology; at the same time, it calls on companies to re-understand the mission and vision of the company through organizational innovation at the strategic level, to learn and explore New business success path, and try to use design thinking to serve the transformation and upgrading of enterprises.

The 2016 and 2017 TTF forums are mainly to cultivate listeners and explain ideas, while 2018 is a year where design thinking is further implemented in different industries and cross-crashed with other fields to share research results and successful experiences.

TTF 2016 review

In November 2016, we launched the "Icebreaking Journey of Design Strategy" in Wuxi, China, with "strategic direction in the process of enterprise diversification and transformation", "business opportunities for enterprises in linking science and terminal manufacturing", and "organizational innovation" And enterprise engineering", "CMF field of international cutting-edge trends released" as the core content to launch a two-day forum and a day of design thinking WORKSHOP.

Regarding the core content, the domestic and foreign guests we invited mainly focused on two areas: focus on the future social trend research area and focus on CMF (color, material, process) field.

Senior industry experts focusing on future social trends research include: Greg Petroff, then Chief Digital Experience Officer (CXO) of the United States, Josh Westerhold, senior manager of Renault-Nissan United Future Laboratory, ElaineAnn, founder of Kaizor Strategic Consulting Company in Hong Kong, Suncorp of Australia Research member Angela Meyer of the company's strategic innovation group, former design director of Apple's terminal store & Tim Kobe, founder of American EightDesign strategic design company.

Senior industry experts who are concerned about CMF (color, material, process) include: Fei Wang, a CMF strategic researcher at Whirlpool in the United States, Cui Tao, a senior designer at Hong Kong Kaxiubaohui Holding Co., Ltd., and Ke Lihua, a marketing manager at Austrian Tiger Powder Coatings. Dr. Qiu Yaohong, Chairman of ACMT Taiwan, etc.

The one-day workshop mainly focuses on design thinking and the application of design thinking to the transformation and application of new technologies. We invited 3 experts to host the design workshop: Donghua University, China, focusing on ultra-high molecular weight polyethylene fiber materials and their textile Professor Yimin Wang of composite materials research, Professor Li Davis of the Maryland Institute of the Arts specializing in social business research, and Ms. Wang Fei, a CMF design expert at Whirlpool (USA)

The two-day forum and one-day workshop attracted 128 companies from household appliances, 3C consumer electronics, automobiles, new materials, molds and other industries. A total of 446 participants and designers participated. The proportion is nearly 70%.

The 2016 design strategy ice-breaking journey made participants understand the mission, vision and audience of the TTF conference, and also attracted many companies with common value to join the conference to undertake the work.

TTF 2017 review

In November 2017, the second TTF Forum with the theme of "Preparing for Disruptive Innovation" was held in Shenzhen, China. The conference invited organizations from different industries and different fields around themes of organizational innovation, transformation of emerging technologies, and CMF development trends. Experts to discuss the necessity of macro-explaining the innovation of enterprise organization or management model from the aspects of national policy, society, economy, technology, etc.; by introducing cutting-edge scientific and technological achievements in the fields of information, materials, environment, energy and medical care, it provides enterprises with strategic transformation or entrepreneurship New strategic ideas and theoretical basis for technical routes; the forum also released the latest industry trends in the CMF field and held the "World New Materials and New Technology Exhibition" from more than 200 material manufacturers worldwide.

The guests of this conference are also very diverse. In addition to the design field, there are experts and scholars from different industries such as energy, transportation, medical and new materials, and management, engineering, artificial intelligence and other fields.

For example, Mr. He Ming, UCD design director from Yuanjing Energy, shared his thoughts on the value creation of design in this new field of energy. Professor Xu Yi of the School of Management, University of Science and Technology of China shared the theme of "design opportunities in supply-side reform" The report, Mr. Chen Xingbo, co-founder of JMGO, shared the experience of "from designer to entrepreneur", and Professor Amir Berbic of the School of Design and Art at the University of Illinois at Chicago (UIC) shared his thoughts on design involvement in social problem solving. …

The wonderful report was well received by the participants. They came from managers, entrepreneurs and designers who are concerned about design thinking and design value creation in different industries and fields. In addition to traditional home appliance companies such as Haier, Midea, and Changhong, the 2017 TTF Forum attracted a large number of cutting-edge emerging technology companies and financial capital companies focusing on venture capital in the high-tech sector, with a total of more than 800 participants.

In addition, the three full-day design thinking training camps provide designers, enterprise R&D and management personnel with the ability to understand cutting-edge design concepts and use design methods and tools to solve practical problems through carefully designed virtual project practices. At the same time, combined with the latest research results of scientific research institutes and enterprises in the field of materials, designers, engineers and marketing personnel participate together to discuss possible application scenarios of new materials and new product opportunities that may be brought.

2018 Stay tuned!